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A Gift Card provides a fixed value that you can use toward a purchase, much like a prepaid balance. A Discount Coupon, however, is applied at checkout to reduce the total order value, allowing you to pay less upfront. 

The difference lies in how the value is delivered. Gift Cards offer direct spending power equal to the points you redeem, while Discount Coupons are designed to unlock higher savings for a smaller number of points, making them a more value-efficient option in the right purchase scenario.