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You can run challenges that revolve around a single type of activity. You can run challenges that have tasks of varying activities. 

For single activity challenges, Steps and Distance are the supported metrics since the app accurately tracks these. You can also have challenges that do not have a target; instead, have a race to finish line challenge. Here are the different supported formats of challenges.

• Race challenge- A real-time walk-the-most challenge.  
• Streak challenge- A daily target based contest
• Level Up challenge- A multi-week challenge with level-based targets
• E-marathon- A virtual marathon with unique challenges